New leads enter our welcoming journey, receiving six introductory emails plus two for audience specifics. Converted opportunities and nurturing leads will exit this flow and move to the next phase.
Lastest updated: 2/24/25
New Leads Journeys
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Purpose and Aim of the Communications
The objective of our lead and onboarding journeys is to actively engage and motivate prospective host families to participate in our program. From the moment they show interest, they receive a series of communications from various teams within our organization. Our automated marketing emails are designed to deliver valuable and engaging information about the next steps and necessary actions to move forward. Additionally, we offer host families inspiring content and testimonials at this stage to boost credibility and foster trust in the program. These components are essential for assuring potential host families of the advantages and positive experiences that come with hosting an au pair.
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Welcome Emails
All new leads will be entered into our initial welcoming journey. During this stage, we onboard potential host families, introducing them to our program, our new app, the variety of au pairs available, and associated costs. Once a lead has converted into an opportunity, they will exit this initial journey and progress to the second stage of the process. Unqualifed or nurturing leads will also be excluded from this flow.
To preview the email, click the relevant copy below:
Email 1 - Looking for childcare? - Corporate specific - Converted lead
Email 2 - Get started in our app
Email 3 - Meet some of our au pairs
Email 4 - Discover the benefits of hosting an au pair
Email 5 - Let's talk cost - MA Specific
Email 6 - Still interested?
CONTENT | TIMING |
Email 1 | DAY 1 - On lead creation |
Email 2 | DAY 2 |
Email 3 | DAY 4 |
Email 4 | DAY 7 |
Email 5 | DAY 11 |
Email 6 | DAY 14 |