Matching Journeys

This page focuses on automated communication flows designed to guide host families through various stages of the au pair matching process. It includes sequences that encourage completion of profiles, hosting requirements, and preparation courses.

Lastest updated: 2/26/25

Purpose and Aim of the Communications

The primary objective of our matching journeys is to empower our pipeline to find the perfect au pair match from our diverse pool of candidates. For host families to qualify for matching, they are required to fulfill specific hosting criteria. These criteria encompass a series of essential steps, including thorough calls and protocol checks, which must be successfully completed before they can proceed with hosting an au pair.

These requirements ensure that host families are fully prepared and equipped to provide a supportive and safe environment for their au pair. Once all necessary criteria are met and verified, host families can then begin the process of selecting a suitable candidate from our pool of qualified au pairs. This meticulous approach not only guarantees compliance with regulatory standards but also enhances the likelihood of a successful and harmonious placement for both the host family and the au pair.

Incomplete Hosting Requirements Emails

This automated flow is activated when a new host family enters the matching stage but has not yet fulfilled all hosting requirements. The purpose of this communication sequence is to encourage these contacts to finalize necessary requirements including:

  • Screening and enrollment call

  • Personal reference

  • Employment verification

  • In-person interview and bedroom check

  • Criminal background check

Once a family has fulfilled all requirements, they will be automatically removed from this flow, indicating readiness to move forward with the matching process.

To preview the email, click the relevant copy below:

Email 1 - You can now start chatting with au pairs

Email 2 - Seattle specific - MA specific

Email 3 - Au pairs are waiting to match with your family

Email 3 - Our commitment to helping children thrive

Email 4 - Action needed: Complete your hosting requirements to match

Email 5 - Get ready to match

CONTENT
TIMING

Email 1

DAY 1

Email 2

DAY 2

Email 3

DAY 4

Email 4

DAY 6

Email 5

DAY 8

Email 6

DAY 11

Completed Hosting Requirements Emails

This automated flow activates once a host family enters the matching stage and successfully completes their profile to 100%, fulfills all necessary hosting requirements, and finishes the first two preparation courses. The purpose of this communication sequence is to notify these families that they are now fully prepared to proceed with the au pair matching process.

To preview the email, click the relevant copy below:

Email 1 - You’re ready to match with an au pair!

Email 2 - Let’s find your au pair match

Email 3 - How’s the au pair search going?

CONTENT
TIMING

Email 1

DAY 2

Email 2

DAY 8

Email 3

DAY 15

Repeat Family in Matching Emails

This automated flow is triggered when a host family undergoes renewal or enters the rematch process, and their opportunity stage transitions to matching. The purpose of this communication sequence is to facilitate and support these families as they navigate the process of renewing or rematching with an au pair.

To preview the email, click the relevant copy below:

Email 1 - Start the search for your next au pair

Email 2 - Au pairs are waiting to match with your family

Email 3 - Let’s find your au pair match

Email 4 - How’s the au pair search going?

CONTENT
TIMING

Email 1

DAY 1

Email 2

DAY 4

Email 3

DAY 10

Email 4

DAY 14

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