Host families will enter this closed lost journey when their most recent opportunity has been set to "closed lost" for one month. This flow consists of four emails, with two versions: one for new families and one for repeat families. Host families will exit this flow when their opportunity stage is no longer "closed lost."
Lastest updated: 8/21/24
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The goal of this flow is to win back closed lost opportunities by sending families a quarterly email reminding them of the au pair program and encouraging them to continue with their journey. These touchpoints are spaced out to avoid over-communicating with families at this stage, while still reminding them that an au pair is an option for them throughout the year.
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Naming convention: HF_280_ClosedLost
Families will enter this journey when their opportunity has been in "closed lost" for one month. They will receive an email each quarter while they are in this flow, and depending on the opportunity type, they will either receive the new family or repeat family version of the emails. Families will exit this flow when their opportunity stage is no longer set to "closed lost."
To preview the email, click the relevant copy below:
Email 1 - Simplify your summer with an au pair - New family - Repeat family
Email 2 - Check finding childcare off your to-do list - New family - Repeat family
Email 3 - Back-to-school made easier - New family - Repeat family
Email 4 - Can you believe it's almost the new year? - New family - Repeat family
CONTENT | Send Date |
Email 1 | March 15 |
Email 2 | May 15 |
Email 3 | August 15 |
Email 4 | November 15 |
Host families who's closed lost reason is either 'taking a break from matching' or 'unresponsive' will receive an email 30 days after the go on closed lost to check in and see if they are still interested in hosting an au pair.
To preview the email, click the relevant copy below:
Taking a break from matching email - Available now: new au pairs ready to join your family
Unresponsive email - Just checking in—still looking for childcare?
CONTENT | Send Date |
Email 1 | 30 days after closed lost |
Families that go on closed lost and are expecting a child will receive a series of emails leading up to and following their expected due date, encouraging them to consider au pair childcare to support their growing family.
To preview the email, click the relevant copy below:
Email 1 - Preparing for a baby? Let’s talk au pair childcare
Email 2 - Baby’s almost here—get your support system in place
Email 3 - Congrats on your growing family! We’re here to help
Email 4 - New baby, new routines—flexible childcare is just a click away
CONTENT | Send Date |
Email 1 | 2 Months before expected birth date |
Email 2 | 1 Month before expected birth date |
Email 3 | 1 Month after birth date |
Email 4 | 2 Months after birth date |