Cultural Care sends emails as needed to different audiences.
Host family communications
Date | Audience | Subject Line | |
1/6/26 | Virtual Events Newsletter | All Active HFs | |
12/23/25 | Happy Holidays Email | All Active HFs & Matched HFs | |
12/22/25 | APOTY Nominations Email 5 | All HFs that submitted an APOTY nomination | |
12/19/25 | APOTY Nominations Email 4 | All Active HFs | |
12/17/25 | APOTY Nominations Email 3 | All Active HFs | |
12/16/25 | Kids First Donation Thank You Email | HFs who donated $25 with their invoice | |
12/12/25 | APOTY Nominations Email 2 | All Active HFs | |
12/11/25 | Win Back Campaign Email 3 | HFs that went on closed lost between 9/16/2024 – 6/30/2025 | |
12/9/25 | HF Panel Invitation | New HFs in matching w/ 1+ connection | |
12/3/25 | HF Panel Invitation | New HFs in matching w/ 1+ connection | |
12/3/25 | APOTY Nominations Email 1 | All Active HFs | |
12/1/25 | Virtual Events Newsletter | All Active HFs | |
11/18/25 | Win Back Campaign Email 3 | HFs that went on closed lost between 9/16/2024 – 6/30/2025 | |
11/18/25 | Leads/Opps Price Lock and Credit Card Announcement | HFs with an opportunity in prospecting or matching. HF leads in new, nurturing, or qualifying created in the last two years | |
11/18/25 | On Program Price Lock and Credit Card Announcement | HFs that are either matched or currently hosting an au pair | |
11/6/25 | Travel Disruption Comms | HFs with an au pair arriving in the next two weeks | |
11/4/25 | Virtual Events Newsletter | All Active HFs | |
10/24/25 | Win Back Campaign Email 2 | HFs that went on closed lost between 9/16/2024 – 6/30/2025 and are not receiving the $2,500 Make the Switch discount email | |
10/24/25 | Make the Switch Campaign Email 2 | HFs that went on closed lost between 9/1/2023 - 8/31/2025 who’s closed lost reason is “Hosting with competitor” | |
10/21/25 | HF Leads Info Session Reminder 2 | HF Leads and Opps in Prospecting | |
10/17/25 | HF Leads Info Session Reminder 1 | HF Leads and Opps in Prospecting | |
10/17/25 | HF News Baby Update Profile | Active HFs marked as expecting with an expected due date in the past | |
10/15/25 | Quarterly Newsletter | All Active HFs | |
10/13/25 | HF Leads Info Session Invitation | HF Leads and Opps in Prospecting | |
10/8/25 | TX Conference for Women Invite | HF Leads and Opps near Austin, TX | |
10/7/25 | Virtual Events Newsletter | All Active HFs | |
10/2/25 | HF Panel Invitation | New HFs who matched recently | |
10/1/25 | Win Back Campaign Email 1 | HFs that went on closed lost between 9/16/2024 – 6/30/2025 and are not receiving the $2,500 Make the Switch discount email | |
10/1/25 | Make the Switch Campaign Email 1 | HFs that went on closed lost between 9/1/2023 - 8/31/2025 who’s closed lost reason is “Hosting with competitor” | |
9/26/25 | HF New Baby Update Profile | Active HFs marked as expecting with an expected due date in the past | |
9/19/25 | HF Program Advocacy Thank You | Active HFs in certain districts of the U.S. | |
9/19/25 | DC Discussion Group Invite | Active HFs in DC | |
9/18/25 | MA Events Invitation | Active HFs, Matched HFs, HFs in Matching, and Leads in MA | |
9/12/25 | Quassy Amusement Park Event Final Reminder | Active HFs, Matched HFs, HFs in Matching, and Leads in CT | |
9/11/25 | HF Program Advocacy | Active HFs in certain districts of the U.S. | |
9/10/25 | Atlanta Braves Event Final Reminder | Active HFs, Matched HFs, HFs in Matching, and Leads in GA | |
9/4/25 | PA Conference for Women Invite | HF Leads and Opps near Philadelphia, PA | |
9/3/25 | HF Panel Invitation | HFs matched in the last 3 months | |
9/2/25 | Virtual Events Newsletter | All Active HFs |