Stay up to date on the latest campaigns and offers available to families! These promotions can be highlighted in conversations, emails, and events to spark interest and help families take the next step.
Table of contents
State campaigns
California
DC
Illinois
Massachusetts
Pennsylvania
Rhode Island
South Carolina
Tennessee
Utah
Vermont
Washington
Audience-focused campaigns
New baby
Educator
First responder
Military
State-specific campaigns tailor our messaging to resonate immediately with families in each market.
Built on our “One Au Pair, A World of Support” umbrella brand, these campaigns highlight authentic local moments—whether it’s commuting in Texas, prioritizing wellness in California, or connecting through language and culture at home—showing how an au pair makes everyday life easier and more supported.
Click below to explore each of our live state campaigns. Please reference the Host Family Ad Hoc emails page for the complete list of ad-hoc email sends.
Our audience-focused campaigns are designed to meet families wherever they are—across life stages, career paths, and major transitions. From welcoming a new baby to navigating demanding professions or military life, we tailor our messaging to show how our support fits seamlessly into their world.
Learn more below about our additional live campaigns.
Campaign objective
Introduce Cultural Care Au Pair to new and expecting parents as a trusted solution for flexible, affordable, and personalized in-home childcare for babies (0–2) and drive awareness and qualified leads by addressing key parent needs—safety, experience, and real-life support—through tailored, platform-specific messaging across Meta, Google, and trusted parenting resources.
Messaging
This campaign positions au pair childcare as a trusted, in-home infant care solution that supports both baby development and parents’ transition into work and daily life. The core message is that families don’t have to choose between being present for their baby and maintaining their careers or wellbeing.
Messaging emphasizes:
One-on-one, in-home infant care that keeps babies in familiar routines and environments
Emotional trust and family-like connection between host family and au pair
Flexibility for real newborn life, including variable schedules and full-day support
Developmental and emotional benefits for baby, including bonding, consistency, and attention
Parental relief and support, reframing childcare as shared responsibility rather than outsourcing
Cultural exchange as an added layer of value
Welcome email
Looking for childcare?
LCC materials
LCCs have a ready-to-customize flyer template linked in the LCC Marketing Hub under the Sales Materials page.
Event materials
Pop-up banners featuring new baby campaign imagery designed for in-person events. Ideal for fairs and local activations targeting new parents and growing families! Coming soon on the Cultural Care Vistaprint Store.
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Advertisements
Social media carousel example:
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Campaign objective
Introduce Cultural Care Au Pair to educators (pre-school, K–12, and higher education) as a trusted solution for flexible, affordable, and personalized in-home childcare that adapts to the unique demands of a teaching schedule—and drive awareness and qualified leads by addressing key educator pain points: unpredictable hours, summer logistics, and the need for consistent year-round support.
This campaign is anchored by a $1,000 educator discount. Through tailored, platform-specific messaging across Meta and Google, it positions au pair childcare as the solution that truly understands the assignment.
Messaging
Campaign messaging positions au pair childcare as the childcare solution built for the rhythm of an educator's life—early mornings, late meetings, coaching duties, and summers that are anything but "off." The core message is that educators don't have to choose between giving their best at school and being present for their own family at home. Messaging also plays with academic themes throughout—and the math makes it easy: $1,000 off childcare helps solve the scheduling equation.
Messaging emphasizes:
One-on-one, in-home childcare that adapts to unpredictable and demanding teaching schedules
Morning and evening coverage, from school drop-offs to homework help and dinner prep
Flexible year-round support, including consistent summer coverage without juggling camp, PD, and lesson planning
Kid-related task support—meal prep, laundry, room tidying, and activity transportation—that frees up real family time
Cultural exchange as a natural fit for educator values, exposing children to new languages and global perspectives
Cost-effective care, anchored by a $1,000 educator discount
Welcome email
Looking for childcare?
LCC materials
LCCs have a ready-to-customize flyer template linked in the LCC Marketing Hub under the Sales Materials page.
Advertisements
Social media carousel examples:
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Perks advertisement example:
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Campaign objective:
Increase awareness and host family leads within the first responder community by positioning the au pair program as a flexible, dependable childcare solution that supports the unique demands of first responder life—while recognizing their service.
Target audience:
First responder families (law enforcement, firefighters, corrections officers, EMTs).
Offer:
Save $1,000 off their program fee when they host with us for the first time.
National First Responders Day campaign activation:
On October 6, we launched a dedicated First Responder campaign in partnership with Lexipol Media Group, running across Police1, Corrections1, Fire1, and EMS1. The activation included display advertising and a featured article, along with an email sent to a large subscriber base within these professions. All resulting leads were tagged under the First Responder Campaign for tracking and performance evaluation.
You can view the article sample here, and this deck includes examples of our ads and other campaign assets.
The campaign was designed as a pilot to better understand how to effectively reach and engage first responder families, highlighting their unique childcare challenges and positioning Cultural Care Au Pair as a flexible, in-home solution that supports their demanding schedules.
National First Responders Day (October 28) served as a timely and relevant hook to launch this campaign, creating a strong emotional connection and increasing visibility. Beyond the moment, this campaign is designed to have year-round impact by resonating with first responder families whose nontraditional hours and childcare needs make the flexibility of an au pair solution especially valuable.
Campaign objective:
Increase acquisition of new host families within the military community by positioning the au pair program as a flexible, dependable childcare solution that supports the unique demands of military life—while honoring their service.
Target audience:
Active-duty service members and veteran military families
Offer:
$1,500 off (increased from $1,000). To qualify for the discount, families must:
Provide proof of service or employment
Match with an au pair for at least 26 weeks between November 11, 2025- July 4, 2026.
New customers to Cultural Care Au Pair