Hundreds of people in our offices and around the world—including you—have the opportunity to tell our incredible story to the world, thereby promoting our brand. Since we are all owners of the Cultural Care Au Pair brand—not just the marketing department—we must work even harder to build it, honor it, and protect it.
Please refer to our expanded Brand Hub for guidelines for brand consistency, from messaging, to logo, colors, typography, and images, as well as important files for download.
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The words we use to describe our program and talk to customers constitute a big part of our brand consistency, personality, and vibe. Below are some important rules to get you started.
Download our full Cultural Care Communications Handbook here.
Please keep "au pair" lowercase. There is no need for the term "au pair" to be capitalized, UNLESS it is
part of our full company name or
as part of a header.
Do not capitalize the term "host family" or "host families"—again, unless it's part of a header.
Use our full name ("Cultural Care Au Pair") first in a piece—then, it can be shortened to "Cultural Care" within the same piece.
Use em dashes in copy—not en dashes. (The em dash is the longer one!)
Similar to our company name, within a piece, we should first include the full "Local Childcare Consultant (LCC)" title with the accompanying "(LCC)" immediately after, so we establish this corresponding acronym. Once that's included, we can use simply "LCC" throughout the piece.
Avoid using the words "work" "salary" and "job"—we want to ensure that our materials drive home the fact that this is a cultural exchange program and not a work program.
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Using the branded PowerPoint template is key in order to build trust and credibility. Consistency in branding ensures that your brand is easily recognizable, making it stand out.
Download and save a copy of this file before using it.
Install our typeface on your computer. Download on EF’s Company portal or directly: EF Circular.zip.
Click arrow next to “New Slide” to view all slide design options.
Find photos for your presentation here.
In order for the fonts to display properly, you must present from the PowerPoint application—not online or in Teams.
Download the 2026 PowerPoint template
Need photos? You can find images of host families and au pairs here, and great free, high-quality stock photos here.
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Download these and use them on Zoom when hosting or joining any online event or call.
Brand Recognition and awareness: every meeting attendee, whether internal or external, sees your brand. Over time, this repetition increases brand recall and awareness.
Consistency: a branded background ensures that everyone in our organization presents a consistent image. This consistency helps to establish credibility
Credibility and trust: show consistency and reinforces brand trust and credibility by presenting a consistent, professional image across all virtual interactions.
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Share your pride as a Cultural Care staff member on Linkedin. You can use the banner for your Linkedin page, and browse our library of ready-to-use graphics to post on your feed.
Update your profile with a professional branded banner:
Want to post a Cultural Care job opening? Celebrating a milestone anniversary, a new position, or a sabbatical? Post an update on your Linkedin feed using one of these pre-made graphics: